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We Came, They Saw, We Conquered.

We Came, They Saw, We Conquered.

A deep dive into our experience at the Beauty & Your Awards. 

While helping teens find their voices, Elitty Beauty was given a chance to raise its own amongst the top-notch beauty brands of India at the Beauty and You awards. Back in November 2022, we achieved a surreal accomplishment, when among the 300 brands, the newly launched Elitty was shortlisted in the top 10 to present at the Beauty and You Awards. 

Estée Lauder and Nykaa program, Beauty and You is a platform for budding beauty entrepreneurs to showcase their creative brands and gain support not only in terms of finances but also mentorship. The Jury was led by eminent members such as Sabyasachi, Katrina Kaif, Nykaa CEO- Falguni Nayar and Anchit Nair, among others.

Although divided by individual creative visions and approaches, all 10 brands were united by one thing: the passion for pushing the frontiers of beauty. With cut-throat competition, what made us stand out was Elitty’s unique positioning. The judges were highly appreciative of our mission to become a safe space for teens, by offering beauty products that are clean and safe. Moreover, our teen anthem brightened up the room and left the Jury in awe. Impressed by our branding and product packaging, Anchit Nair, the CEO of Nykaa, also invited us to visit his office to discuss future opportunities, which was no less than a win in itself. 

As a brand that had launched two months ago, the recognition we received had us in tears. The industry’s best of the best poured their love on Elitty and that validation was all we needed. This experience granted us the courage to take Elitty to greater heights, and our vision to create a ‘no-norms’ beauty brand for teens was clearer than ever!

One more thing that the Jury had their eyes on were our range of coloured pop eyeliners that has now consumed an unapologetic space in 100s of teenagers’ closets. Take a quick look at our best selling range of coloured Pop Eyeliners below.


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